'health products'

its an interesting concept, designing new products around established and recognisable shapes and forms. Witty, clever, and just a bit nice, but equally suited to its intended purpose.
this is Goji and pomegranate juice, in what looks light a light bulb. 

breaking social taboos through thoughtful and quirky packaging.
"Usually people prefer conventional medical packaging for drugs like the morning after pill. The packaging is fun and pink and has a playful appeal to it by Sergii Llin. It comes in a little pink, lady-form cut out with the drug located around the cut-out’s mid-section. Besides this, the pill also has a fun-loving, death-face imprint (two X’s for eyes and a smile). Anti abortion groups are going to be anything but amused with Lli'ns message that “Think before you do.”"
Although I'm not sure this is really the best way of getting stigma away form such products, its a bit odd really.